JOICO Blonde Life Violet Shampoo 300 ml

The cool-toned perfecting shampoo gently cleanses hair while neutralizing brassiness and yellow tones, keeping blonde shades vibrant and luminous. Nourishing tamanu and monoi oils help restore hair's strength, softness, and shine. – Instantly cools brassy tones – Brightens cool blonde shades – Rich lather gently cleanses hair – Free from SLS/SLES sulfates* – pH 5.75–6.75 Key ingredients: – SmartRelease Technology – our unique delivery system packs our triple-powered healthy-hair ingredients (keratin, arginine, rosehip oil) into an invisible liposome. This delivery system provides continuous nutrient release to the hair, helping to repair, strengthen, and protect hair from the cumulative effects of daily styling and wear and tear. – Arginine – Arginine is significantly diminished during the bleaching process. This naturally occurring amino acid, crucial to hair’s elasticity, instantly replenishes and strengthens lightened strands to help reduce breakage. – Tamanu Oil – Rich in essential fatty acids and Omegas 6 and 9, this rare, moisturizing, and nourishing oil from Southeast Asia boosts shine, protects hair color, and helps prevent hair breakage with every use. – Monoi Oil – A blend of exotic coconut oil and gardenia flower extract, this exotic mixture, rich in essential fatty acids, nourishes and protects each strand. – Light Purple Tint – Evens out and cools brassy tones in blonde hair after just one use. *SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate