JOICO Blonde Life Brightening Shampoo 300 ml

Shampoo for radiance, gently cleanses hair, keeping blonde tones radiant and beautiful. Tamanu and monoi oils, rich in nourishing substances, help restore hair's strength, softness, and shine. Gently cleanses from dirt and grease; Free from SLS/SLES sulfates; Restores hair's optimal pH level (pH 4.5–5.5); Prevents brassy tones by neutralizing chlorine and mineral residues that cause dullness and yellowing of hair color. Key ingredients: SmartRelease technology – a unique delivery system combines three powerful ingredients for healthy hair (keratin, arginine, rosehip fruit oil) in an invisible liposome. This delivery system provides a continuous supply to the hair to help restore, strengthen and protect hair from the cumulative effects of daily styling and wear and tear. Arginine – arginine is largely depleted during the bleaching process. This naturally occurring amino acid in hair elasticity instantly restores and strengthens light hair curls to reduce hair breakage. Tamanu oil – rich in essential fatty acids and Omega-6 and -9, this rare moisturizing and conditioning oil from Southeast Asia increases radiance, protects hair color, and helps prevent hair fragility after the first use. Monoi oil – rich in essential fatty acids, this exotic blend of coconut oil and gardenia flower extract nourishes and protects each strand. Cleansers – neutralize chlorine and cleanse from mineral residues, eliminating brassy and yellow tones even before they appear, to keep blonde tones bright and flawless between colorings.